7 Top White Label & Private Label CBD Companies | Sttark (2023)

July 14, 2021

According to a 2020 survey conducted by SingleCare, 33% of Americans have tried at least one CBD-infused product. For those looking to sell CBD products, white label and private label CBD companies offer a quick and easy way to gain a foothold in the industry. This article highlights seven private and white label companies that deserve a spot at the top of your list of potential CBD product suppliers.

White Label vs. Private Label

First, let’s define the difference between white label and private label. It’s easy to get these two terms mixed up. In fact, many people use them interchangeably. But there’s an important difference. White label CBD products are standard formulations and configurations produced by a white label company for resale by multiple sellers. In theory, the exact product formulation could be sold under multiple brand names. As a result, white label CBD products are cheaper because the formulations aren’t specifically customized to your brand.

On the other hand, private label CBD products are designed and manufactured specifically for your company and no one else’s. The formulation is proprietary, custom-made to your specifications, and sold solely under your brand name. These products can’t be sold by anyone else. Since the formulation is proprietary, using a private label CBD company to produce your products is more expensive than using a white label company.

Top CBD Private Label and White Label Companies

There are many private label and white label CBD companies to choose from, and each has its own set of capabilities and benefits. We’ve hand-picked seven of the industry’s finest to provide a starting point for your search to find a quality CBD white label or private label partner.


BATCH is a Wisconsin-based company with a deep respect for nature, transparency, and authenticity. The BATCH team is obsessed with quality, which is why they control their value chain from farm to the final finished product. This company is young, energetic, and innovative, which makes them a perfect partner for those looking to create a truly unique product. Best of all, their service is excellent and personable, so you know you’ll be taken care of. We can’t recommend them enough.

2. Joy Organics

This CBD producer is unique in a couple of ways. First, they offer a complete line of USDA Certified Organic CBD products, which can be challenging to find. Second, they sell their products under their own label and also offer a white label program for businesses interested in selling their products under their own brand. This can be especially useful if you’re interested in providing organic CBD products. The company makes it easy to get started with a relatively low $2,500 initial ordering threshold and only a $1,000 reorder minimum purchase requirement. Their minimum order quantity is only 12 units per SKU, making Joy Organics a great choice for companies first starting out.

3. The Hemp Plug

This seed-to-shelf operation offers an extensive selection of white label and private label CBD options. The Hemp Plug has a wide range of product offerings covering all of the most popular categories, including tinctures, capsules, gummies, CBD-infused dog treats, and bath products. Their hemp is US-grown using only organic fertilizers. They’ve committed to growing without the use of chemical pesticides. In addition, the Hemp Plug offers a completely customizable menu of support options, including help with branding and product packaging. So you can lean on their industry expertise as little or as much as you need to as you’re getting your business started.

4. Folium Biosciences

Based in Colorado, Folium Biosciences is one of the oldest CBD manufacturers in the US. Their production facility uses proprietary extraction techniques to yield a range of high-quality CBD products. They offer a variety of white label products, including broad-spectrum hemp oils, salves, and soft gels. Folium Biosciences also has an extensive line of CBD-based products for dogs, including calming sprays and tablets and a hip and joint supplement. Many of their products are certified Halal and Kosher too.

5. CBD Hemp Experts

This Florida-based CBD company offers both private label and white label CBD products. CBD Hemp Experts manufacture all of their CBD products in FDA-registered facilities that are GMP-certified. So you know your CBD products are being produced in accordance with industry standards. All of their hemp is organically grown in the US. CBD Hemp Experts offers both THC-free and less than .3% THC products. They don’t have any minimum order requirements for their white label CBD products, making them an excellent fit for CBD businesses just getting started.

6. Neurogen

This private label CBD company prides itself on making it easy to custom create your own line of CBD products. Neurogen allows you to customize the flavor, strength, and extract for each product. The company sources its raw hemp from California farms and processes it in cGMP-certified manufacturing facilities (which use a more robust testing process than standard GMP). Order turnaround times range between 10-14 days, ensuring you can restock quickly. Their products are Kosher and Vegan certified too. Their minimum order value of $1,000 and minimum order quantity of 100 units make it approachable to offer CBD products tailored to your unique vision.

7. Partnered Process

7 Top White Label & Private Label CBD Companies | Sttark (3)

Partnered Process is a 100% organic manufacturer with an extensive range of USDA Organic CBD products. Their Wisconsin grown, processed, and manufactured offerings include edibles, tinctures, and topicals. They even have smokable CBD hemp buds, joints, and vape juice. Partnered Process offers both white label and private label capabilities, allowing you the flexibility to start white labeling their pre-made products and then transition to creating your own proprietary CBD formulations as your business grows. They pride themselves on the freshness of their products, making them to order. A unique aspect of working with Partnered Process is that they allow bulk ordering for CBD and hemp oils. This makes it possible for more established CBD businesses to reprocess these preprocessed oils into tinctures, capsules, and other CBD-based products of their own.

Bonus: LaurelCrest

This Seattle-based CBD manufacturer provides both white label and private label CBD products. LaurelCrest offers the standard tinctures, soft gels, and balms but also features some innovative, less commonly seen CBD-infused products such as beverages, bath bombs, and cosmetics. Their raw hemp is grown in Oregon and processed in GMP-certified manufacturing facilities. As a result, each batch of CBD is traceable to the individual farm where it was grown.

Bonus: OP Innovates

OP Innovates is comprised of a group of industry experts with over 100 years of experience in the hemp, cannabis, and pharmaceutical sectors. Founder Annie Rouse describes OP Innovates as the “Intel of hemp/cannabis, making everyone’s brands more effective.”They have a unique proprietary delivery system called Naturia+ that just went through clinical trials with positive results.Their primary objective is private labeling their product into capsules, foods, and powders, but they can also make oils and topicals as well. You don’t want to miss this up-and-coming business!

Bonus: Grow with Redeem

Grow with Redeemoffers both white label and private label products. They manufacture all of their own pharma-grade products from USDA Certified hemp in their cGMP facility located inWestColumbia,SC. They offer full-spectrum (Optimal Spectrum) and broad-spectrum (Zero THC) tinctures, topicals, and gummies.Grow with Redeem can custom formulate unique products (private label) or provide white label customers with their market-tested Redeem Therapeutics brand with theirlabeling.They provide branding and label design services, private label stability testing, and offer options such as warehousing and order fulfillment.They have no minimum order size and have a passion for helping entrepreneurs launch theirbrands.Their goal is to partner with clients to help them build great brands.

Get Started in the CBD Industry Quickly With White Label and Private Label

The CBD industry is growing quickly, and partnering with a white label or private label CBD company offers an easy way to get started with your own CBD business. These seven quality CBD products suppliers offer a wide range of capabilities to choose from. Choosing a strong partner for your business ensures you’ll be in the best position to sustainably grow your customer base and expand into new markets.

We’ve worked with a variety of white label and private label CBD companies, helping them create packaging labels that stand out. Our team is happy to answer any questions you have about CBD labeling and help you choose the best type oflabel for your CBD products.

You might also like:

  • How to Label Your CBD Product
  • What is a CBD Oil Certificate of Analysis and How to Read One
  • CBD Oil Shipping Guide
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What is the most profitable CBD company? ›

  • The largest CBD company in the U.S. is Charlotte's Web, with a revenue of $74.13 million.
  • As of 2021, the U.S. CBD industry has a market size of $12.8 billion.
  • As of 2020, one-third of all Americans have used CBD products.
  • The U.S. CBD market is projected to grow at a CAGR of 21.7% through 2028.
Apr 19, 2023

What are white label CBD products? ›

White label CBD products are standard formulations and configurations produced by a white label company for resale by multiple sellers. In theory, the exact product formulation could be sold under multiple brand names.

What is the difference between white label and private label CBD products? ›

The main difference between private label and white label is that a private label is a brand sold exclusively by one retailer, while the white label is a generic product sold to multiple retailers.

What is the biggest CBD company in the world? ›

Largest CBD Companies by Market Share
  • Charlotte's Web. Charlotte's Web has effectively risen to the top of the ranks by leveraging robust marketing strategies deeply rooted in brand values their customers care about like trust and high-quality products. ...
  • Your CBD Store (SUNMED) ...
  • Medterra. ...
  • CBD American Shaman. ...
  • cbdMD.

What CBD product sells the most? ›

Popular products

In 2021, Sky Wellness, a maker of edibles, topicals, vapes, and pet products was the top selling CBD brand in convenience stores in the United States in the final quarter of the year.

Can you make a lot of money selling CBD? ›

CBD oil businesses can make a good deal of profit once their customer base is established. If you charge an average of $60 per product at a 50% mark-up, you'll need to sell 200 products every month to make $6,000 in profit. This goal can be easier to meet than you may think given the exceptional demand.

How much does it cost to private label CBD? ›

At minimum, it costs at least $1,500–$2,500 to start a private label CBD or white label CBD business. Your biggest expenses are normally ordering startup samples and setting up the basics of your business- your website, payment methods, and order fulfillment.

What should I look for in a CBD label? ›

While there is no uniform format for CBD labels, there are important things that you should look for.
  • Third party verification: ...
  • Type of CBD: ...
  • Amount of CBD: ...
  • Tip: Check the Serving Size. ...
  • Other Ingredients:

Which is better white label or private label? ›

Private labeling offers much more customization options – you can control the design process. White labeling can be quicker and cheaper because the manufacturer designs and produces the products. While white labeling allows unique branding, private labeling ensures the entire design embodies your brand.

What is the best example of private label brand? ›

Costco's house brand is one of the most famous private labels in the world. Costco sells a variety of items known to be the same products as the name brand competitors. (For instance, Kirkland's diapers are made by the same people who make Huggies.)

Is private label worth it? ›

Private label products are usually cheaper than name-brand products and can be just as high in quality. As a result, many sellers switch to a private label business because it offers an excellent opportunity to build a strong brand and earn a high-profit margin.

What is the oldest CBD company? ›

Charlotte's Web is one of the oldest and most well-known CBD brands. It offers a variety of products, including oils, gummies, and topicals.

Which CBD companies are FDA approved? ›

EPIDIOLEX is the only FDA-approved prescription CBD medicine, which among many things, means that it has a safety and efficacy profile that has been thoroughly evaluated in clinical trials.

Who are the leaders in the CBD industry? ›

Cannabidiol (CBD) Market Leaders
  • Cannoid LLC.
  • Medical Marijuana, Inc.
  • Elixinol.
  • Nuleaf Naturals LLC.
  • Aurora Cannabis.

What are high demand CBD products? ›

Oils, tinctures, concentrate, capsules, topical solutions such as slaves, lip balms, lotions, and edibles such as baked goods, coffee, chocolates, gums, and candies are some of the CBD products that are in high demand.

What is the number one CBD company by market share? ›

Top ten U.S. CBD companies 2022, by market share

In the second quarter of 2022, the leading CBD company in the U.S. was Charlotte's Web. The company held a 2.27 percent share of the market, based on revenue. Your CBD Store and Medterra were the next leading companies.

How many CBD brands are there in USA? ›

Rocked by a global pandemic and its resulting economic havoc, thousands of CBD companies in the United States will likely shutter in 2020 – but the CBD market will remain flooded with some 1,500 brands jostling for market share, according to cannabis research firm Brightfield Group.

How much can you make per acre of CBD? ›

Your profits could range from $2,500 per acre up to beyond $50,000 per acre if you do everything perfectly right, follow the best methods, and harvest plants that have about 10% CBD.

How do I start a small CBD business? ›

9 Steps for Starting a CBD Business Online
  1. Identify your CBD niche and products.
  2. Understand the laws and regulations around CBD.
  3. Generate a thorough CBD business plan.
  4. Get your business documents in order.
  5. Find your CBD supplier.
  6. Discover the perfect ecommerce platform.
  7. Build up your site.

Is it hard to sell CBD? ›

As of April 2022, yes, you will need a license to sell CBD in California. CBD is produced in both the marijuana and hemp plant. However, if CBD is manufactured into products with a THC level greater than 0.3%, these products will have to go through the traditional cannabis regulatory oversight channels.

Does Walmart sell CBD? ›

Yes, Walmart carries CBD gummies specifically designed to promote sleep. These gummies are typically marketed as a dietary supplement and can be found in the Walmart health and wellness section.

What is the most popular form of CBD? ›

CBD Oil Tinctures

Tinctures (also called oils) are arguably the most popular CBD products on the market today. In fact, a recent study found that 35% of the 2,200 CBD users polled use sublingual (taken under the tongue) and similar liquid CBD products.

What are grades of CBD? ›

CBD is typically divided into three types based on the presence or absence of additional compounds. The three types include full-spectrum, broad-spectrum, and isolate CBD. Full-spectrum CBD products. These products contain CBD and other compounds naturally present in the hemp plant.

How profitable is private label? ›

To answer the question — yes, private labeling is highly profitable if you're selling the right products and if you've secured the right wholesale partner. Selling products with significant margins to an exclusive audience can translate directly into considerable profits.

How much should I charge for private label? ›

Price your products at a minimum of 2 1/2 times your cost. When buying from manufacturers, the traditional markup is 2 times the cost. Currently, most retailers are marking up private label products at a minimum of 3 times the cost. At this markup, you are still offering a premium alternative at a lower price point.

How do I start selling CBD products? ›

9 Steps for Starting a CBD Business Online
  1. Identify your CBD niche and products.
  2. Understand the laws and regulations around CBD.
  3. Generate a thorough CBD business plan.
  4. Get your business documents in order.
  5. Find your CBD supplier.
  6. Discover the perfect ecommerce platform.
  7. Build up your site.

How do I know if my CBD is high quality? ›

Verifying a product's Certificate of Analysis (CoA) is important when looking for a high-quality product. Third-party laboratories produce CoAs to ensure that CBD products are safe and properly labeled. All reputable CBD companies provide batch-specific lab results, which you can usually find on the company's website.

How do I know if my CBD is legit? ›

A reputable CBD product will come with a COA. That means it's been third-party tested by an outside laboratory that doesn't have a stake in the product. You may be able to access the COA while you shop by scanning the QR code on the product with your smartphone.

Is white labeling profitable? ›

White labeling can be profitable for both the manufacturer and the seller. The manufacturer benefits from doing large-scale product runs, which lowers their per-unit cost of making a particular item.

What are the big private label brands? ›

Ranked by household penetration, the top private label brands include four Walmart brands: Great Value (purchased by 72.7% of US consumers), Equate (51%), Marketside (44.2%), and Freshness Guaranteed (40%), followed by Dollar Tree (32.5%). Aldi, Target, and Amazon lead in fastest growing private label brands.

What does Amazon call their private labels? ›

Amazon has listed about two dozen of their brands on its “Our Brands” page, and many of its product listings are labeled with “Amazon Brand” in the name or description so it's easy to identify them. That said, details about all of Amazon's private labels are fairly limited.

Can you make money private labeling? ›

Private labeling can be a highly lucrative business model. With total control over the product and brand, you can steer the direction of the business as you see fit. Unlike many other e-commerce models, the power to run the business is entirely in your hands.

Is private label risky? ›

Product Liability Risks

As a private label seller, you are held legally liable for your products. Greer points out that this can become even more risky when you're working globally. She recommends working with an experienced consultant to help you reduce your potential for risks.

How long does private label take? ›

Production time is between 8 to 10 weeks (delivery time is not included). Exceptionally for the custom products, the lead time is between 10 to 12 weeks.

Who is the largest hemp producer in the US? ›

In the U.S., Colorado is the largest hemp producer at 52,275 acres.

What is the lifespan of CBD? ›

The half-life of CBD in the body can range from about 1 hour to up to 5 days . Half-life is how long the body takes to eliminate one-half of a substance. Typically, the body will eliminate a drug within four to five half-lives .

What is the best legal CBD? ›

Our Top Picks For CBD Oil
  • Best Solvent-free Extraction : Colorado Botanicals Broad Spectrum CBD Oil.
  • Best Flavor Options: Onyx and Rose Pure Bloom Broad Spectrum CBD Oil.
  • Best For Beginners : cbdMD Broad Spectrum CBD Oil Tincture.
  • Best Hemp Seed Oil Blend : Cheef Botanicals Full Spectrum CBD Oil.
6 days ago

What drugs should not be taken with CBD? ›

CBD has been reported to interact with several anticonvulsants, including diazepam, lamotrigine, and phenytoin28,29; sedative drugs including barbiturates such as phenobarbital and hexobarbital30; and narcotics such as codeine and morphine.

What CBD is federally legal? ›

CBD derived from the hemp plant, and consists of no more than 0.3% THC is legal on a federal level. Different states have different regulations on CBD. It's best to contact your local government to confirm CBD laws in your state. Some states have strict and specific laws surrounding the use of CBD.

Who is the godfather of CBD? ›

Celebrating The Life of Raphael Mechoulam – The Godfather Of Cannabis. Dr Raphael Mechoulam, a Bulgarian-born but Israeli citizen, is a doctor who is famous worldwide for his cannabis discoveries and enhancement.

Is CBD a booming industry? ›

Global Cannabidiol (CBD) Market is valued at USD 4.9 Billion in 2021 and is projected to reach a value of USD 47.22 Billion by 2028 at a CAGR of 21.20% over the forecast period.

Are CBD sales declining? ›

During the latest 52 weeks ending March 11, 2023, sales of hemp CBD products declined 10% across the US (in drug, food, mass, and dollar outlets). NIQ data shows that hemp CBD products are often sold for over twice the price of non-hemp CBD products.

What is the most profitable product from hemp? ›

Growing Hemp for CBD

While CBD is the most profitable hemp product you can produce, it also carries the most risks and has higher costs than growing hemp for fiber or seeds. You could make anywhere from $2000 to $40 000 per acre growing hemp for CBD, and some growers have reported even higher profits.

What are potential issues with CBD? ›

Potential risks and harms associated with CBD use include adverse drug interactions, liver toxicity, and reproductive and developmental effects. Delta-9 THC or delta-9 THC-contaminated products may be sold as CBD.

Does CBD have a future? ›

From farming to production, manufacturing to sales and everything in between, CBD is expected to grow into a $7.8 billion industry in 2022. But much like the gold rush in the Wild West, the 'green rush' has begun to settle. Consumers are becoming loyal to certain brands. Demographics are starting to shift.

What is the future of CBD retail? ›

Are CBD sales increasing? Last year, the global CBD market was valued at $620 million and is expected to grow to $20 billion by 2022. This growth is being driven by a number of factors, including, but not limited to: the legalization of cannabis in several countries.

What is a good CBD company to invest in? ›

Investing in CBD Stocks
CompanyMarket Cap
Canopy Growth (NASDAQ:CGC)$1.3 billion
Charlotte's Web Holdings (OTC:CWBHF)$87 million
Cresco Labs (OTC:CRLBF)$766.5 million
Jazz Pharmaceuticals (NASDAQ:JAZZ)$9.9 billion
1 more row

What is the oldest CBD oil company? ›

Charlotte's Web is one of the oldest and most well-known CBD brands. It offers a variety of products, including oils, gummies, and topicals.

How do I choose a CBD company? ›

Shop at reputable places: Avoid purchasing CBD products at gas stations or smoke shops. Instead, consider buying CBD from licensed dispensaries or online companies that provide information on their growing and manufacturing practices, as well as their lab results.


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