The need for original TV content created by professional TV commercials production companies is growing in London and across then UK . With Netflix and Amazon prime now on the scene creating huge budget TV series, the landscape for TV production companies in London is really changing, and in an exciting new way. It’s not only these streaming services that are opening new doors for film production companiesin London, the demand for online branded content and online digital advertising is a growing market too. With the need to connect more and more with their audience, brands are turning to authentic storytelling and more documentary based short films to gain traction in the marketplace and for this you need a top production company London.
Whilst there are thousands of independent TV Commercial production companies in London the amazing fact is that the demand for their TV & film production services is actually greater than the supply. What this means is that a client actually has to appeal to the production company with their project. Most TV commercial production companies will be very selective when it comes to the projects they take on. Having a decent budget is less important than the creativity of the project when it comes to the best TV commercial production companies in London, UK that are building their own brand based upon the body of work that they are creating month by month and year by year. It is important to make a profit on each production but its more important to keep creating new and exciting work which opens up opportunities and often means becoming one of the Award-Winning video production companies in London UK.
What is the future for TVCommercial Production Companies in London, UK?
Most TV commercial production companies in London, UK are beginning to broaden their outlook and scope of film production services. With more and more money moving from the traditional cinema film productions into episodic TV productions, with big Hollywood stars all eager to be cast in the next big show, it’s easy to see why commercial production companies are so keen to get involved. Here is an interesting fact – Netflix’s projected spend for 2020 is estimated to be 17 billion dollars. Just let that sink in for a moment. That’s just one TV platform, for one year. 17 billion dollars on film and TV production.
So for Award-Winning production companies in London like Beast who are known for creating original content for all kinds of commercial clients, the door is now wide open to step into the TV series and film production services arena.
This insatiable appetite to keep creating engaging TV shows is giving an exciting new platform to hundreds of film production companies in London UK and all around the world. Being able to take a concept or script to these giants and get stuff made, “off the peg”, is truly thrilling.
Film Production Companies in London UK
But what about traditional film production companies in London UK? Well Netflix is investing huge amounts here too and with home cinema set-ups booming, Netflix is also able to capitalise on this part of the market too. Most recently they backed Martin Scorsese’s latest project “The Irishman”.
So if you want film production in London, what would be our pick of the best film production companies in London UK? Top of the pile would be Working Title, but we also like Aardman and Eon. There are so many to choose from, it really does depend on genre. So for example if you wanted to make a horror film, then you would be looking down that list of best production companies in London and the number of production companies specializing in the horror genre are actually quite few and far between. Top of our list of horror film production companies would be USA film production company, Blumhouse. Blumhouse have been around for a while now and some of their most award-winning film productions were “Get out”, “Paranormal Activity” and “Insidious”.
Binge watching TV series has become a hobby! and “netflix and chill” is now in the English dictionary, as well as on the agenda of most of our teenage children. Netflix’s projected spend in the UK for 2020 is going to be 500 million. That’s exciting for a UK film production company like ours who’s main line of work is in writing and creating advertising and branded content video for lifestyle brands.
As original storytellers and a relatively small London film production company, making movies and film productions is in our hearts, and with the opportunity these mammoth streaming services are providing, the future looks very exciting. We currently have two feature length films in pre-production and one 40 minute documentary in production. Film productions in London has never been busier so it’s a great time for film makers of any level and experience to get started.
Beast Commercial Production Company London
Beast is one of the Award-WinningTV Commercials Production Companies in London UK, and we know that to be the best at something you have to think differently and take your time with things.
Don’t rush in at the start, its really important to take the time needed to properly evaluate every project that we take on. To do this effectively the best place to start is at the very beginning. Clearly identify your communication objectives and goals. Then identify the idea and define how it will make a connection with the viewer.Once we have a strategy in place we then start work on a director’s treatment, which outlines the following: agency creative approach and director’s creative approach.The director’s approach will then break down into the following categories:
TV Commercial Production Shooting Style
In a TV commercial the shooting style will depend greatly on the genre of story and the mood we want to evoke. For example and action sequence with a guy running down around and jumping onto a motorbike then onto a speeding train and so on will require the camera to be constantly moving – so at first we would want a steady cam, then perhaps a camera car and finally a drone.But an emotional story set in the home we would probably shoot hand-held camera with partially obscured view of the scene in order to give the film a real life ‘documentary’ feel to the approach.
Tone
The tone is linked to the genre but goes beyond this. Defining the tone is often over looked but it is the main criteria in creating the film that the client expects. The story and the script can all be read and understood in black and white and on the page – but defining the mood means defining the visceral approach of the communication. We do this using images and references and are a very important part of the process.
Casting
At Beast TVCommercial productions in London, we consider casting to be the most important choice that can be made in creating any kind of successful video communication. This is a highly subjective matter and don’t get me started on ‘mirror neurons’. Suffice to say, everyone will want to have his or her say.
Styling
Styling is important because once the mood is established you then must decide what the colour palette will be for your spot. And so the styling will be created according to this choice.
Art Direction
Art direction follows suit with styling. We provide a series of mood boards in order to clearly set out what the Art Direction and Styling for the commercial will be.
Photography
Following on from the tone we then go into greater detail by deciding the photographic style – we may want to shoot with wide lenses in order to shoot cinematic landscapes or a longer lens with short depth of field if we are looking for striking portraiture style shots.
Camera
As a Film Production Company in London we believe that the you have to use the right tool for the job, even if you have every toy in the toyshop at your fingertips! So by that measure if a script dictates a low-fi approach we are as happy to shoot a broadcast TV commercial on the phone in our pocket as much as on the latest Arri Alexa or Red Weapon. The variety of kit available on the market today is mind-boggling and for geeks like us it’s happy hour at the bar!
Grade
Grading is a really important part of the post-production as it is here that we balance all of the photography and give the film the look that will define your brand image and brand identity through moving image.
Music
Sometimes an after thought but in the words of the great Commercials director, Tony Kaye”, “music is 50% of the commercial”, and by that measure it deserves 50% percent of your attention and dare we say it…50% of the budget.
Editorial
Editorial is when the pieces of the puzzle finally slot into place – it’s all about pacing, juxtaposition and storytelling in the most effective way. If a shot doesn’t serve the greater purpose then it has no place in the edit.
Post Production Effects
The final shizzle that you get when you use a commercial production company in London makes all the difference. The buck stops here, when this or that was brushed over during the pre-production meeting or not properly thought through…They can fix anything in post…right?
